Honey's Media Blog

4 stages of production: production -making the product distribution - making the product available marketing -1967 can only watch in cinema or a few years after on special occasion ,tv consumption was huge shared cultural experiences(promoting the product) today-dvd, cinema, downloaded legally/illegal,bluray -far more ways of consuming movies, disney still holds onto its films a while after cinemas to maintain scarcity exhibition - synergy - vertical integration -synergy through two or more stages of production horizontal integration - convergence - cross-media convergence - cultural industries follow the normal capitalist pattern of increasing concentration and integration cultural production is owned and controlled by conglomerates   who vertically integrate across a range of media  1967-Jungle Book u Production-define production (making the product),using zeography distribution- (making the product available) marketing-1967 can only watch in cinema or a few years

Cross Platform Gaming Homework   Cross platform gaming means that a video game  has the ability to  allow players to play a game like Minecraft simultaneously on different gaming hardware.   The "Better Together" update is so exciting for the gaming world because it takes different versions of Minecraft that have been available on PC, Xbox, iOS, and Android, and consolidates them into one master version, with same features, functionality and content matter where you play. This update allows players from the listed platforms to play together without any restrictions.   There might be concerns over online child protection because there are some content in games that are inappropriate for children for example Call of Duty and Battlefield. These games portray murder, blood and guns in them and parents will not allow their children to mimic the actions they see for them to get into trouble. For example,  Fortnite  has murder in it and PlayStatio

Jungle book: new vs old keywords- blockbuster- fil made to make loads of money and have loads  of views brand partnerships- licensed products- revenue sharing partnerships eg toys /clothing merch synergy- product placement- brandstretch- a new product relating but is completely different e.g007 perfume vertical and horizontal iconography-the use of of symbols and images to convey a subject,signifiers structure- theme-gives trope- word or expression used in a figurative sense, like a theme. todorov equilibrium -peace ,alls well disruption-something disturbs the peace resolution -the disruption is resolved how did hollywood become powerful? film was invented in france , it started to be powerful in the 1920's by following a fordist economic model and vertical integration. Fordism: A very efficient way of producing goods (like cars) based on: 1. Standardising the product 2. Assembly line production how does it apply to film? vertical integration: Th

Guardian: is left wing organised by a trust (the Scott Trust) support people without a voice Dail mail: right wing run by lord rothermere (dmg leader) oligopoly traditional  newspapers and ideologies: left/right wing, world view,popular/quality The Times-right wing-conservative,tabloid The Sun- right wing,popular,news corp The Daily Mirror-left wing,labour The Daily Express-right wing i-centre The Star-centre The Daily Telegraph-right win theories: Hall - representations are constructed and contested. They are not fixed. This might particularly apply to representations which go against dominant ideologies Gilroy - looks at the creation of a transatlantic Black identity. Also focuses on the way the media “others” non-white representations. Van Zoonen - gender is contextual and performative (in this sense she agrees with Butler). Women are objects and men are spectacle. Butler - gender is not natural, it is culturally determined and performativ

News  broadsheet-quality, eg the times, telegraph,guardian tabloid-popular-sun ,daily mail, mirror,the star, the express skyline-ontop of masthead byline- whos the journalist standfirst-the first lines in bold in a text. sidebar-info on the side denotation-what it is analysis of daily mail Layout conventions (print / online) Online functionality Language Typography Colour House Style Theories: Barthes, Todorov, Levi-Strauss, Baudrillard, Neale print analysis theories: baudrillard- fake news can be applied to this print as you can not tell if Kyle Davis is smirking about being let off going to jail. You can not tell that he has just been let out of court and been let off, he could've been on a lunch break and we can not see the surroundings .Furthermore, by putting jodie chesney on the print to its as if kyle davies is being perpetrated for the murder of her which is fake news. typography- 'dodging prison for SECOND knife offence'-

With reference to Emeli Sande’s “Heaven”, how realistic are the representations offered by the video? In your answer, you should consider the social and cultural context. Emeli Sande's music video "heaven" is quite realistic as it is based in Bethnal Green as its setting,in the video you can see people going about their day to day life which links to the representation of street life, gender, ethnicity and spirituality. To me Emeli's lyrics are about acceptance , hope and forgiveness which is heavily connoted in the music video and the images presented within it. Emeli's representation of of spirituality/religion is is very realistic , this is due to people genuinely relying on religion for guidance. As i mentioned before her lyrics convey hope,forgiveness and acceptance, religion can provide these things for many people.The mid shot of Emile and the clear blue sky connotes acceptance and to me represents a place like heaven,linking to the song title. it conno

context behind shelter 2010-government cut its funding for social housing at 60% affected a lot of people who depended on the funding because it made housing affordable csr- cameron's coalition government shelter focus on people who are at risk of getting kicked out of their houses and offer them advice and roots to take. ASA - regulates advertising framework  They have the power to “pull” any adverts that have been complained about by a member of the public or a company. They will investigate complaints and agree / disagree Advertisers have to adhere to ASA guidelin es question how is media language used in the shelter advert? refer to the social,political and cultural contexts in ur response. Shelter is a charity that supports people who are at risk of losing their home, it was established in 1966 and had helped many people to gain back their home. In 2010 the coalition government had reduced its social housing funding by 60%, leaving shelter greatly conce

Lucozade advert: Gareth Bale -real madrid  welsh  right wing- clean reputation   he's a representation of the brand well groomed  expensive acquisition for Real Madrid  midclose shot-portraying his facial expression/portrays his profession  'in a different league' - transfer from premier league to the la liga and also how lucozade is a superior energy drink (double meaning)] Theme:blue /yellow/white  close up of the lucozade bottle ethos adds credibility to his being clean and cut  Barthes: mythical masculinity  eg. strong athletic a leader  direct address   image composition address body language  In this print advert Lucozade uses footballer Gareth Bale  to represent the brand as a sports brand. Lucozade deliberately uses him because he has a clean cut reputation and is an expensive acquisition for Real Madrid.Fruther, Bale is a good role model due to his reputation and is popular in the footballing field which makes him the perfect front cov

Find evidence of representations of: *Class *Gender *Religion *Street life and urban culture *Ethnicity *The artist Use screenshots to illustrate. Use examples of camera, editing, mise en scene, sound, Task: Class -Heaven presents multiple classes and is not discriminatory, i think Heaven is portraying that everyone struggles and finds it hard to keep on the right path and maintain a 'clean heart'.Social circumstances can make people feel disheartened but that of god gives people hope, represented in religious imagery throughout the song. Further, images of children are portrayed througho ut and for most people their children mean the world to them are are their strength and beacon of hope. Gender-Again a number of genders are represented here in the song heaven , both men and women struggle. Religion-is portrayed quite a lot, eg mary , the cross , the clear blue sky is a representation of heaven and how it is not cloudy with no judgement. Religiou

Music video:10/15 marker   *Camera *Editing and sound *Narrative *Representations *Themes, messages and values Camera : * Hand held- to show social realism *Sometimes out of focus *Repeated close ups of artist- Godwin theory *Low angle repeated master shot of Emeli Sande, with sky filling frame.-acts as a basis for everything else *Low angle of sky / shooting into light-power/dominant *lack of direct address (Sande) v breaking the 4th wall (other characters)-body language contrast with upbeat tune Editing *Thought beats *Cross cutting from social realist imagery to religious / transcendental imagery *Jumpy (but not jump cuts) from different people, locations, time periods and moods-post modern technique *Edited in synch with the beat, lyric *Lyric (downbeat) contrasts with rhythm / beat (upbeat) *Montage of different characters, locations and symbols of street life Narrative *Non linear with a sense of narrative disruption (Todorov) thro

Postmodernism: what is postmodernism? Postmodernism allows for cognitive dissonance - the ability to hold two contradictory beliefs or understandings Postmodernism allows for playfulness, parody and self- referentialism Jean Baudrillard and postmodernism: 1. The image is the reflection of a basic reality 2. The image masks a basic reality 3. The image masks the absence of a basic reality (plays at being an appearance) 4. Image bears no relation to any reality, it is purely a simulation and becomes a hyperreality Modernism-  Modernism was about faith and optimism : Faith in people Faith institutions - religion, the law, family Applying Baudrillard to stranger things: The reality = real life 80's The image masks a basic reality =  stranger things places itself in the 80's , basing it's entire series on the 80's and recreating the 80's. 'different 80's universe'- uses a lot of intertuextaulity from 80's films, e.t.

3 types of music video: Performance: Lip synch, live performance, choreographed / free style dance, playing instrument Narrative: storyline / theme/ motifs; linear / non-linear Conceptual: abstract set of motifs that may have no obvious link to the lyric There is frequently crossover between these, in particular performance and narrative things to analyse in music videos: Camera: angles, shot size, camera movement, framing Editing: cutting rate/ rhythm (to the rhythm / beat?), types of cut (matched, jump, cutaways), transitions, effects (including Special Effects SFX) Mise en scene: costume, make up, props, location, lighting Lip synch and authorage /  star quality, which links to… Representation: of the star, sexuality, gender, ethnicity / culture, subculture and genre, personality, celebrity and consumerism Audience: and how the video “positions” them; the male gaze; voyeurism Goodwin on music video: relationship between lyrics and video

1.  Language Semiotics – Barthes Signification Sign (iconic, symbolic, indexical), denotation, connotation, myth, anchorage What are the key signifiers that create meaning in the episode? In the episode,  Barthes Semiotics theory  can be used to describe the way Lenora looks at the main protagonist, Martin and also the way Mrs Werner looks at Martin, which is similar to how his aunt looks at him. The male gaze from the two women could signify their attraction towards Martin. 2.  Narrative – Todorov Equilibrium Disruption Resolution Identify the elements of narrative in the episode? Historical, based on the Berlin wall that split East Germany and West Germany. 3.  Genre – Neale Spy espionage thriller genre – examples? What are the key generic elements of this drama? Locations, costume, props, camera, plot, sound, editing etc. Genre: Historical period tv show Locations: East Berlin and West Germany. Costumes: 1980s clothing Props: Weapons, C

Judith Butler : a feminist theorist who says gender is a social construct. we get our sense of masculinity and femininity from society. cultural conditioning /society performitivity-  Gender  often means adhering to  gender  normative behavior and roles. The performance of  gender  reinforces the essentialism of  gender  categories. ...  Gender performance consists of a stylized practice involving gestures, language, and speech and serves to form and build an identity.   Post-modernism : is a movement from the mid 20th century.  Baudrillard- postmodern society is organised around simulation -the play of images/signs style over content  you don't need to have a meaning for a media product to have value  simulacra- says simulation/version of reality which is replaced any 'pure' reality hyper-real- any boundary between the real and imaginary disappears  parody-remake for humour pastiche-imitation as tribute

textual analysis : Old spices print advert ridicules other scent adverts by using intertextuality because they promise certain things for example you'll get the girl you want wearing this aftershave or present fake facts. The ridicule is presented in the quotation on the side of Isaiah Mustafa 'this fact has bot been fact checked' , it's a self referential post modern advert. Furthermore, old spice wants to connote the scent in the bottle is mind blowing so they present the Bahamas and show a volcano on top of Isaiah to show that it is mind blowing. To do this old spice makes the advert eye capturing , one by using a really good looking model and  two buy creating the image of the Bahamas on Isaiah using vibrant colours that tye into the bottle colour scheme , red , white , blue and green. The advert it'self is ridiculous but that is what draws the audience in  more. Barthes- In this advert we see a man that  looks strong and seems very cheeky and masculine wh