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3 types of music video:
  • Performance: Lip synch, live performance, choreographed / free style dance, playing instrument
  • Narrative: storyline / theme/ motifs; linear / non-linear
  • Conceptual: abstract set of motifs that may have no obvious link to the lyric

There is frequently crossover between these, in particular performance and narrative
things to analyse in music videos:
  • Camera: angles, shot size, camera movement, framing
  • Editing: cutting rate/ rhythm (to the rhythm / beat?), types of cut (matched, jump, cutaways), transitions, effects (including Special Effects SFX)
  • Mise en scene: costume, make up, props, location, lighting

  • Lip synch and authorage /  star quality, which links to…
  • Representation: of the star, sexuality, gender, ethnicity / culture, subculture and genre, personality, celebrity and consumerism
  • Audience: and how the video “positions” them; the male gaze; voyeurism


Goodwin on music video:
relationship between lyrics and video
thought beats-
music videos vary in conventions according to what genres they belong to .
genre related style iconography
close ups are used mainly on female artists
voyeurism-the practice of gaining sexual pleasure from watching others when they are naked or engaged in sexual activity.
intertextuality- very common in music videos

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