film Jungle book

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Jungle book: new vs old

keywords-
blockbuster- fil made to make loads of money and have loads  of views
brand partnerships-
licensed products- revenue sharing partnerships eg toys /clothing merch
synergy-
product placement-
brandstretch- a new product relating but is completely different e.g007 perfume
vertical and horizontal
iconography-the use of of symbols and images to convey a subject,signifiers
structure-
theme-gives
trope- word or expression used in a figurative sense, like a theme.

todorov
equilibrium -peace ,alls well
disruption-something disturbs the peace
resolution -the disruption is resolved

how did hollywood become powerful?
film was invented in france , it started to be powerful in the 1920's by following a fordist economic model and vertical integration.
Fordism:
A very efficient way of producing goods (like cars) based on:
1.Standardising the product

2.Assembly line production
how does it apply to film?

vertical integration:This refers to companies controlling all the means of production, distribution and consumption.

Genre theorists-
Steven neale- genre is about repetition and difference. 
Popular cinema relies on audiences finding pleasure in difference and repetition i.e. recognition of 
familiar elements and the way those elements are linked in an unfamiliar way or the way that 
unfamiliar elements might be introduced. E.g JUngle book>Mowgli 

old jungle book context-
vietnam war took place in the jungle
america vs vietcong


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