old spice homework
textual analysis :
Old spices print advert ridicules other scent adverts by using intertextuality because they promise certain things for example you'll get the girl you want wearing this aftershave or present fake facts. The ridicule is presented in the quotation on the side of Isaiah Mustafa 'this fact has bot been fact checked' , it's a self referential post modern advert. Furthermore, old spice wants to connote the scent in the bottle is mind blowing so they present the Bahamas and show a volcano on top of Isaiah to show that it is mind blowing. To do this old spice makes the advert eye capturing , one by using a really good looking model and two buy creating the image of the Bahamas on Isaiah using vibrant colours that tye into the bottle colour scheme , red , white , blue and green. The advert it'self is ridiculous but that is what draws the audience in more.
Barthes-
In this advert we see a man that looks strong and seems very cheeky and masculine who is morphing into the Bahamas. The fact that Isaiah is portrayed as very masculine and cheeky it conforms to societies ideas of how a man is or should be. However, as mentioned before old spice does this to ridicule other adverts, it just shows that it's just a good smelling fragrance with no promise of getting the girl you want. A fragrance can't promise you anything apart from smelling good.
Butler-
Would suggest that the old spice model isaiah musatfa is performing a very exaggerated form of masculinity which is socially and culturally constructed.This is due to isaiahs facial expression and his bodily structure.Isaiah portrays 'the man you want your man to smell like', and he knows this because he is giving direct address and a cheeky look on his face.
Old spices print advert ridicules other scent adverts by using intertextuality because they promise certain things for example you'll get the girl you want wearing this aftershave or present fake facts. The ridicule is presented in the quotation on the side of Isaiah Mustafa 'this fact has bot been fact checked' , it's a self referential post modern advert. Furthermore, old spice wants to connote the scent in the bottle is mind blowing so they present the Bahamas and show a volcano on top of Isaiah to show that it is mind blowing. To do this old spice makes the advert eye capturing , one by using a really good looking model and two buy creating the image of the Bahamas on Isaiah using vibrant colours that tye into the bottle colour scheme , red , white , blue and green. The advert it'self is ridiculous but that is what draws the audience in more.
Barthes-
In this advert we see a man that looks strong and seems very cheeky and masculine who is morphing into the Bahamas. The fact that Isaiah is portrayed as very masculine and cheeky it conforms to societies ideas of how a man is or should be. However, as mentioned before old spice does this to ridicule other adverts, it just shows that it's just a good smelling fragrance with no promise of getting the girl you want. A fragrance can't promise you anything apart from smelling good.
Butler-
Would suggest that the old spice model isaiah musatfa is performing a very exaggerated form of masculinity which is socially and culturally constructed.This is due to isaiahs facial expression and his bodily structure.Isaiah portrays 'the man you want your man to smell like', and he knows this because he is giving direct address and a cheeky look on his face.
- Isaiah Mustafa
- cheap
- self referential post modern advert
- man used looks cheeky
- morphing into the sand -representation of the bahamas
- intertextual -refers to other mens product
- 1940's-present
- white and red branding
Barthes: denotation- physical form , what we see/ hear
connotation - meaning behind it, relating to societies ideology/ cultural context
mythical masculinity
Good so far! You write well and understand the theories, applying them appropriately. You are particularly strong on post-modern elements. You need to proof read and complete the analysis, finishing off your point on Butler and concluding. V
ReplyDelete