Key Terms:
User generated content (UGC) -content created by the audience/fans who are unpaid e.g. blogs/twitter/pinterest.
Shareable content -put simply "shareability" is the potential of a given piece of content to be transmitted or shared by a third party, if you can complement your content with genuine , personal via social media on a regular basis , eventually you will build a loyal audience of followers on your social platforms.
Pro-sumer-a person who buys electronic good that are at a standard of those aimed at consumers and professionals, we are not consumers we produce our own content.
Participatory culture -opposite to consumer culture,private individuals act as consumers and contributors , the term is normally applied to the production or creation of published media.
Collective intelligence -shared or group intelligence that emerges from collaboration.
Web 2.0- the second stage of development of the internet , characterized especially by the change from static web pages to dynamic or user-generated content and the growth of social media.
Task:
According to IPSOS, user-generated content is 35% more memorable than other media, and 50% more trusted. Why is user- generated advertising so powerful?
User generated advertising is powerful today because many people use social media. Social media is a way of getting your point heard and across and its easily done because the content posted is sharable. If you complement your content with genuine , personal via social media on a regular basis , eventually you will build a loyal audience of followers on your social platforms. UGC is usually made by fans or consumers , people who do not get paid for sharing or streaming. For example, not many years ago starbucks used their iconic starbucks cup to promote their company. The way they successfully promoted their company was by UGC, got people to buy the coffee and decorate the cups and post it on whatever social media they were on. For example , twitter ,people would use hashtags and tweet what they were doing, on instagram people would do the same but 'tag ' starbucks instead and snapchatters would snap the decoration. Thus having a domino effect and making more and more people want to get a starbucks coffee and decorate their own cups.
User generated content (UGC) -content created by the audience/fans who are unpaid e.g. blogs/twitter/pinterest.
Shareable content -put simply "shareability" is the potential of a given piece of content to be transmitted or shared by a third party, if you can complement your content with genuine , personal via social media on a regular basis , eventually you will build a loyal audience of followers on your social platforms.
Pro-sumer-a person who buys electronic good that are at a standard of those aimed at consumers and professionals, we are not consumers we produce our own content.
Participatory culture -opposite to consumer culture,private individuals act as consumers and contributors , the term is normally applied to the production or creation of published media.
Collective intelligence -shared or group intelligence that emerges from collaboration.
Web 2.0- the second stage of development of the internet , characterized especially by the change from static web pages to dynamic or user-generated content and the growth of social media.
Task:
According to IPSOS, user-generated content is 35% more memorable than other media, and 50% more trusted. Why is user- generated advertising so powerful?
User generated advertising is powerful today because many people use social media. Social media is a way of getting your point heard and across and its easily done because the content posted is sharable. If you complement your content with genuine , personal via social media on a regular basis , eventually you will build a loyal audience of followers on your social platforms. UGC is usually made by fans or consumers , people who do not get paid for sharing or streaming. For example, not many years ago starbucks used their iconic starbucks cup to promote their company. The way they successfully promoted their company was by UGC, got people to buy the coffee and decorate the cups and post it on whatever social media they were on. For example , twitter ,people would use hashtags and tweet what they were doing, on instagram people would do the same but 'tag ' starbucks instead and snapchatters would snap the decoration. Thus having a domino effect and making more and more people want to get a starbucks coffee and decorate their own cups.
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