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According to IPSOS, user-generated content is 35% more memorable than other media, and 50% more trusted.  Why is user- generated advertising so powerful?

User generated advertising is powerful today because many people use social media. Social media is a way of getting your point heard and across and its easily done because the content posted is sharable.  If you complement your content with genuine , personal via social media on a regular basis , eventually you will build a loyal audience of followers on your social platforms.

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