Evaluation of cross platform advertising

	Strengths	Potential problems	Examples
Viral advertising	spreads really quickly , showing that it will create rapid growth for your business . lower advertising cost & mainstream media exposure.	- association with unown groups -spam threats - if made badly it can guide to bad spam problems	Old Spice 'the man your man could smell like' https://www.youtube.com/watch?v=owGykVbfgUE
Native advertising	More useful- this is because they are targeted and typically hold more useful and interesting information. Cost efficient- online advertisements are cheaper than traditional adverts. Increase of followers- the number of consumers of the product rises and they are better informed.	Confusing/devious- consumers mistake the advert for a genuine news report but are often trick thus ending in consumers having a bad opinion on the product. Penalization- search drives such as google recognise native advertisements as spam. exploitation of business- some people believe that native ads cross the ethical  borders for the sake of more money.
Targeted advertising	Its easier to target people , for example ;gender, age, ethnicity.	Many people don't agree that their privacy settings are very limited , they feel as if its an intrusion .	There are many examples of targeted advertising in social media , for examples instagram and facebook. Facebook is a big user of targeted advertising and even work alongside data brokers to make it easier for them. With facebook if you search something that interests you , later on you will start to notice links to the same or very similar  sites or advertisements.
Shoppables and Influencers	Mostly used by instagram, a strength is that if you see someone famous wearing something or representing a product consumers are more likely to be swayed to buy the product.,	Some people are untrusting of online shoppables .	A main example of using influencers and online shoppables is the app instagram.