Task 9- final statement of intent pdf

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postmodernism

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Postmodernism: what is postmodernism? Postmodernism allows for cognitive dissonance - the ability to hold two contradictory beliefs or understandings Postmodernism allows for playfulness, parody and self- referentialism Jean Baudrillard and postmodernism: 1. The image is the reflection of a basic reality 2. The image masks a basic reality 3. The image masks the absence of a basic reality (plays at being an appearance) 4. Image bears no relation to any reality, it is purely a simulation and becomes a hyperreality Modernism-  Modernism was about faith and optimism : Faith in people Faith institutions - religion, the law, family Applying Baudrillard to stranger things: The reality = real life 80's The image masks a basic reality =  stranger things places itself in the 80's , basing it's entire series on the 80's and recreating the 80's. 'different 80's universe'- uses a lot of intertuextaulity from 80's films, e.t....
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Music Video

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Music video Form and Conventions: Types of music video: performance -lip sync, live performance , choreographed/freestyle dance, playing instrument  narrative -storyline/theme/motifs;linear/non-linear conceptual - abstract set of motifs that may have no obvious link to the lyric Things to analyse: Camera : angles, shot size, camera movement, framing Editing : cutting rate/ rhythm (to the rhythm / beat?), types of cut (matched, jump, cutaways), transitions, effects (including Special Effects SFX) Mise en scene : costume, makeup, props, location, lighting Lip sync and authorage /  star quality, which links to… Representation : of the star, sexuality, gender, ethnicity / culture, subculture and genre, personality, celebrity and consumerism Audience : and how the video “positions” them; the male gaze; voyeurism Postmodernism: By nature hard to define, but might include: A mix and match aesthetic, taking influences from a range of...
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old spice homework

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Image
textual analysis : Old spices print advert ridicules other scent adverts by using intertextuality because they promise certain things for example you'll get the girl you want wearing this aftershave or present fake facts. The ridicule is presented in the quotation on the side of Isaiah Mustafa 'this fact has bot been fact checked' , it's a self referential post modern advert. Furthermore, old spice wants to connote the scent in the bottle is mind blowing so they present the Bahamas and show a volcano on top of Isaiah to show that it is mind blowing. To do this old spice makes the advert eye capturing , one by using a really good looking model and  two buy creating the image of the Bahamas on Isaiah using vibrant colours that tye into the bottle colour scheme , red , white , blue and green. The advert it'self is ridiculous but that is what draws the audience in  more. Barthes- In this advert we see a man that  looks strong and seems very cheeky and masculine wh...
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