Music Video

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Music video

Form and Conventions:
Types of music video:
  • performance -lip sync, live performance , choreographed/freestyle dance, playing instrument 
  • narrative-storyline/theme/motifs;linear/non-linear
  • conceptual- abstract set of motifs that may have no obvious link to the lyric
Things to analyse:

  • Camera: angles, shot size, camera movement, framing
  • Editing: cutting rate/ rhythm (to the rhythm / beat?), types of cut (matched, jump, cutaways), transitions, effects (including Special Effects SFX)
  • Mise en scene: costume, makeup, props, location, lighting
  • Lip sync and authorage /  star quality, which links to…
  • Representation: of the star, sexuality, gender, ethnicity / culture, subculture and genre, personality, celebrity and consumerism
  • Audience: and how the video “positions” them; the male gaze; voyeurism
Postmodernism:
  • By nature hard to define, but might include:
  • A mix and match aesthetic, taking influences from a range of genres
  • “Look” is as important / more important than “meaning”
  • Blurring of time, space
  • Unconventional, highly non-linear narrative
  • Mixing up types of narration, for example first and third, which might lead to…
  • Breaking the fourth wall
  • Intertextuality: when there are deliberate references made to other media products, and the music video is only understood if this reference is understood by the audience. This  “poachy” and involves “remix"
  • If I were a boy analysis:
    • has a linear structure, the situation flips and shes really imagining how it feels to be her partner
    • shes disempowered 
    • video links very closely with lyrics
    • shows a double standard 
    • a reflection of what some men do 
    • small amount of performance, lip sync 
    shots:
    • mid close up- direct address to audience @beg &end
    • loads of long shots -understand the narrative 
    • loads of cuts - in sync with beat and rhythm slow
    • black and white - reflection of mood
    • old fashioned mentality 
    • /gender roles

    weapon of choice:
    • Christopher Walken
    • conceptual 
    • Drab colours - hotel colours, brown/creams , suit 
    • Bizarre dancing e.g. 'flying'/on escalators 
    • long shots 
    • editing rate varies according to tempo 
    • starts/finishes slow;builds up then down 
    •  
    Bruno mars & cardi B- Finesse
    Performance-dance , lip sync, choreographed
    mise en scene - retro 90's feel, clothing , hair,beat  /ties to RnB vibes 



    shots-long shots,tracking shots , films very dynamic, low angle - to give him more star quality 


https://www.youtube.com/watch?v=Dst9gZkq1a8

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