History of magazines and key terms

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Early magazines:

  • appearance in uk = 1700's
  • The gentleman's magazine-1775
  • vanity fair - still existing today

 The rise of mass media:

  •  the mass media started to take off in the 19th/20th century 
  • due to accessible and affordable magazines

Vanity Fair 1896-2017, Similarities and differences:

similarities:
font of headline
text above the headline 
aimed at women 
similar layout

differences:
ethnicity portrayed 
actual model used , whereas before it ws drawings 
the machinerary used

Independent research:

 IPC:

  • consumer magazine and publisher
  • tv times nme horse and hound , style at home 
  • taken over by ti (times inc)


Bauer-Bauer Media UK is an entertainment network of iconic, multi-platform brands
it is a conglomerate

  • publishes mags
  • womens weekly, take a break, tv choice and modern gardens 
  • german company 
  • conglomerate

Dennis:
is a independent  publishing
mags - minecraft,




Advertsing:

Without advertising, no magazine could survive.  If a magazine did not contain ads, then its COVER PRICE would be three or four times greater.The INCOME for a magazine comes from both sales and advertising.  On average, advertising accounts for 70% of magazine income.

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