the daily mail focuses on the monarchy, celebrities and politics
the guardian- politics, sport and health
curated content- there is too much happening in the world that there is too much to keep up with. realistically we can only process a small amount, who decides what news is more important and valuable?
supply- led content:
'gate keepers' give us the news they think is important,
in news this would be journalists and editors
demand-led content:
no 'gatekeepers', we decide whats important.
we follow the people are interesting to us and we ignore the rest.
cognitive surplus: focuses on describing the free time that individuals have to engage in collaborative activities within new media.
Twitter-
launched in 2006 , web 2.0 social media site with 300 million active users (15 million)
twitter is microblogging tool.
why journalists used social media:
social media can assist in the production, marketing and exchange of news.
daily mail:
the guardian- politics, sport and health
curated content- there is too much happening in the world that there is too much to keep up with. realistically we can only process a small amount, who decides what news is more important and valuable?
supply- led content:
'gate keepers' give us the news they think is important,
in news this would be journalists and editors
demand-led content:
no 'gatekeepers', we decide whats important.
we follow the people are interesting to us and we ignore the rest.
cognitive surplus: focuses on describing the free time that individuals have to engage in collaborative activities within new media.
Twitter-
launched in 2006 , web 2.0 social media site with 300 million active users (15 million)
twitter is microblogging tool.
why journalists used social media:
- source of tips
- marketing and distribution platform
- vox pops
social media can assist in the production, marketing and exchange of news.
daily mail:
- 623 posts
- 349k followers
guardian:
- 3470 posts
- 792k followers
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