Henry Jenkins

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who is Henry Jenkins?

  • American media scholar 
  • Provost Professor of Communication, Journalism, and Cinematic Arts
  • media theorist-interested in media in the online world
He views the Media, and Web 2.0 as empowering to the audience, breaking down traditional boundaries of class and status. The audience is interactive and powerful.  They can participate and create their own narratives, questioning messages and generating their own ideas.Web 2.0- current state of online technology as it compares to the early days of the web. Web 2.0 is characterized by being interactive.

Participatory culture refers more broadly to any kind of cultural production which starts at the grassroots level and which is open to broad participation.


Fandom refers to the social structures and cultural practices created by the most passionately engaged consumers of mass media properties.(alternative social community.)
Textual poachers- refers to television fans and participatory cultures.
Task:How might gamers be textual poachers?
  • choose your own story lines
  • create your own storylines
  • creating own characters
  • choose your own story modes
  • creates mods- breaking and changing the rules of the game (customising), UGC (user generated content.)
  • cosplay/comicon

500 words- define jenkins theory of fandom, how do converging platforms &new distribution methods help minecraft fans become textual poachers. 

structure:
  • definition& dates for jenkins theory
  • how does converging platforms help minecraft-cross platform gaming accessing and playing games on a range of devices.meaning.
  • how do new distribution methods help minecraft -how the audience gets the game and how they modify it-participatory culture
  • media 2.0
  • role  of  synergy-allows convergence
  • include textual poachers examples

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