Honey's Media Blog

This is abuse- would you stop yourself? Notes-  direct speech is used teaches you to question your own relationships

According to IPSOS, user-generated content is 35% more memorable than other media, and 50% more trusted.  Why is user- generated advertising so powerful? User generated advertising is powerful today because many people use social media. Social media is a way of getting your point heard and across and its easily done because the content posted is sharable.  If you complement your content with genuine , personal via social media on a regular basis , eventually you will build a loyal audience of followers on your social platforms.

Key Ter ms: User generated content (UGC) - content created by the audience/fans who are unpaid e.g. blogs/twitter/pinterest. Shareable content - put simply "shareability" is the potential of a given piece of content to be transmitted or shared by a third party, if you can complement your content with genuine , personal via social media on a regular basis , eventually you will build a loyal audience of followers on your social platforms. Pro-sumer- a person who buys electronic good that are at a standard of those aimed at consumers and professionals, we are not consumers we produce our own content. Participatory culture - opposite to consumer culture,private individuals act as consumers and contributors , the term is normally applied to the production or creation of published media. Collective intelligence - shared or group intelligence that emerges from collaboration. Web 2.0- the second stage of development of the internet , characterized especially by the ch

Gender construction  is the process of creating  gender differences that exist in a society. Gender construction can be seen in the majority of advertisements that appear on tv and other devices. In advertisements men generally come across as empowered, and in control and women are portrayed in the complete opposite way e.g. helpless, vulnerable or weak. There needs to be a stop to these sorts of advertisements and there are groups who are trying to get ride of these gender stereotypes, for instance the UN. Words that can be associated with gender construction are; objectification and patriarchy. Objectification means when you treat someone as if they’re an object and in today’s society it happens to women a lot in and out of averts. Advert one : Hugo boss-Theo James In the Hugo boss advertisement, the first thing we see is a close up of a women’s hand on a black suit this is followed by a matched cut. The black suit creates mystery, darkness adventure; this creates a very

Types of readings: Preferred readings - when the audience responds to the product the way producers want/need them to. Negotiated readings -when a member of the audience partly agrees with part of the product e.g. film, documentary & tv Oppositional meaning -when the audience are in complete disagreement with the products message or setting. Modes of address: Direct - giving the audience direct contact Indirec t- has a more objective speech Authoritative - from a higher point of view Familiar - more of a chatty/ friendly vibe. Task four- make slogans : Direct - ' you can make it happen' Indirect -'this is one hell of an energy drink ' Authoritative -'this drink will BOOST your performance' Familiar - 'check out this sick energy drink'

The resigned- The Struggler: The mainstreamer:   The aspirer: The succeeder: The explorer: The reformer:

Demographics and Psychographics Demographics-age, gender, ethnicity,household income (social grading):   Psychographics-based on attitudes , cross cultural consumer characterization :

Strengths Potential problems Examples Viral advertising spreads really quickly , showing that it will create rapid growth for your business . lower advertising cost & mainstream media exposure. - association with unown groups -spam threats - if made badly it can guide to bad spam problems  Old Spice 'the man your man could smell like' https://www.youtube.com/watch?v=owGykVbfgUE   Native advertising  More useful- this is because they are targeted and typically hold more useful and interesting information. Cost efficient- online advertisements are cheaper than traditional adverts. Increase of followers- the number of consumers of the product rises and they are better informed.  Confusing/devious- consumers mistake the advert for a genuine news report but are often trick thus ending in consumers having a bad opinion on the product. Penalization- search drives such as google recognise native advertisements as spam. exploitation of business- some people

Denotation / what can be seen Connotation / what is the meaning? Representation Camera- angle, size and movement graphic matched cut  montage of happy faces depth of field birds eye low angle    worm eye view Editing including any SFX -fast cutting rate , pace and rhythm (montage) -slow motion   -to emphasise she is not afraid of her body & to build tension in certain clips    Sound- diegetic, non-diegetic, narration etc. -non-diegetic narration   - music in the background Mise-en-scene: location, costume, props, lighting -multiple locations e.g gym , swimming pool, field/parks & a studio. -variation in age  and race - costume e.g gym clothing , swimming costumes sports clothing and hijabs and other cultural clothing. - to show their is a variation in sport for different women. -shows diversity and communit

https://docs.google.com/presentation/d/e/2PACX-1vSewtUGngc3ZbMGP_84E5t0j2L2gkiLSAW7ojTqWdxvvEi35ZCDrnKpevPUnHFKjB1qBawkrHOyiGn5/pub?start=false&loop=false&delayms=3000