Honey's Media Blog

This is abuse- would you stop yourself? Notes-  direct speech is used teaches you to question your own relationships

According to IPSOS, user-generated content is 35% more memorable than other media, and 50% more trusted.  Why is user- generated advertising so powerful? User generated advertising is powerful today because many people use social media. Social media is a way of getting your point heard and across and its easily done because the content posted is sharable.  If you complement your content with genuine , personal via social media on a regular basis , eventually you will build a loyal audience of followers on your social platforms.

Key Ter ms: User generated content (UGC) - content created by the audience/fans who are unpaid e.g. blogs/twitter/pinterest. Shareable content - put simply "shareability" is the potential of a given piece of content to be transmitted or shared by a third party, if you can complement your content with genuine , personal via social media on a regular basis , eventually you will build a loyal audience of followers on your social platforms. Pro-sumer- a person who buys electronic good that are at a standard of those aimed at consumers and professionals, we are not consumers we produce our own content. Participatory culture - opposite to consumer culture,private individuals act as consumers and contributors , the term is normally applied to the production or creation of published media. Collective intelligence - shared or group intelligence that emerges from collaboration. Web 2.0- the second stage of development of the internet , characterized especially by the ch...

Gender construction  is the process of creating  gender differences that exist in a society. Gender construction can be seen in the majority of advertisements that appear on tv and other devices. In advertisements men generally come across as empowered, and in control and women are portrayed in the complete opposite way e.g. helpless, vulnerable or weak. There needs to be a stop to these sorts of advertisements and there are groups who are trying to get ride of these gender stereotypes, for instance the UN. Words that can be associated with gender construction are; objectification and patriarchy. Objectification means when you treat someone as if they’re an object and in today’s society it happens to women a lot in and out of averts. Advert one : Hugo boss-Theo James In the Hugo boss advertisement, the first thing we see is a close up of a women’s hand on a black suit this is followed by a matched cut. The black suit creates mystery, darkness adventure; this create...

Types of readings: Preferred readings - when the audience responds to the product the way producers want/need them to. Negotiated readings -when a member of the audience partly agrees with part of the product e.g. film, documentary & tv Oppositional meaning -when the audience are in complete disagreement with the products message or setting. Modes of address: Direct - giving the audience direct contact Indirec t- has a more objective speech Authoritative - from a higher point of view Familiar - more of a chatty/ friendly vibe. Task four- make slogans : Direct - ' you can make it happen' Indirect -'this is one hell of an energy drink ' Authoritative -'this drink will BOOST your performance' Familiar - 'check out this sick energy drink'

The resigned- The Struggler: The mainstreamer:   The aspirer: The succeeder: The explorer: The reformer:

Demographics and Psychographics Demographics-age, gender, ethnicity,household income (social grading):   Psychographics-based on attitudes , cross cultural consumer characterization :

Strengths Potential problems Examples Viral advertising spreads really quickly , showing that it will create rapid growth for your business . lower advertising cost & mainstream media exposure. - association with unown groups -spam threats - if made badly it can guide to bad spam problems  Old Spice 'the man your man could smell like' https://www.youtube.com/watch?v=owGykVbfgUE   Native advertising  More useful- this is because they are targeted and typically hold more useful and interesting information. Cost efficient- online advertisements are cheaper than traditional adverts. Increase of followers- the number of consumers of the product rises and they are better informed.  Confusing/devious- consumers mistake the advert for a genuine news report but are often trick thus ending in consumers having a bad opinion on the product. Penalization- search drives such as google recognise native advertisements as spam. exploitation of busin...

Denotation / what can be seen Connotation / what is the meaning? Representation Camera- angle, size and movement graphic matched cut  montage of happy faces depth of field birds eye low angle    worm eye view Editing including any SFX -fast cutting rate , pace and rhythm (montage) -slow motion   -to emphasise she is not afraid of her body & to build tension in certain clips    Sound- diegetic, non-diegetic, narration etc. -non-diegetic narration   - music in the background Mise-en-scene: location, costume, props, lighting -multiple locations e.g gym , swimming pool, field/parks & a studio. -variation in age  and race - costume e.g gym clothing , swimming costumes sports clothing and hijabs and other cultural clothing. - to show their is a variation in...

The Guardian Article: Sentence summary-The Guardian is claiming that TV commercials were once important but no t now. This is due to social media having an influence on people and what they do in their spare time, moreover people genuinely find adverts annoying because they want to relax. Definitions: Native ads- when the advert is meant to look like the content. Branded content-when the content is within the brand. Product placement- when films/music videos use products brand with its content. The native averts we watched were not effective because they  had obvious product placement.For example Avril Lavignes music video started off with her saying 'oh my new Sony phone is ringing' and then she placed it in water. After that the phone was never seen in her music video again , thus showing it was just a quick advert for the new Sony phone. There was no easing the product into the music video which would have looked more natural and would have been more effective. ...

Task 2  John Lewis -Man on the Moon advertisement: This advert opens up with a long shot of young girl to portray that she is  becoming restless as her older brother is ignoring her .Therefore she decides  to look through a telescope . As she looked through the telescope a close up shot was used to show an old man living on the moon , again a long shot is used but this time , the long shot is used to convey the old mans lonelyness as he stares out toward space .Further , the advertisement uses shot reverse shot to denotate a relationship between the old man and young girl , as the advert moves the girl is determined to show the old man he is not alone anymore as she sends him a Telescope afteramh failed attempts.Moreover, the advertisement uses pathos and emotional appeal to connect with the audience , this can be shown by a number of ways from the advert . For example, the music is melancholy and as we see the time pass and it becomes Christmas time it makes our...

At the start of the advert it opens with a mise en scene, this is important because it shows of the scene and hints at what the advert is about.Moreover, a long shot is used to emphasize the background and the state of the bathroom in order to make our product 'magic-broom' more effective.further, the technique zoom was used to show the rubbish on the floor and convey how dirty it was. The reason the broom is called magic broom is because we believed it was catchy and portrayed the message we wanted , which was this broom is the best broom above all brooms. In addition, we wanted to create a natural advert so we used the angle of eye level and a mixture mid shots and long shots to make the natural look effective.

Persuasive Techniques Ethos- convincing the audience the speaker is an expert . Logos- logical , facts && figures. Pathos-trying to connect with the audience on an emotional level . Celebrity or expert- these  gives a brand credibility. Music- can be catchy and  mesmerising .  Repetition -is not the most subtle technique but effective . Reward -can be physical or psychological. Punishment -suggest to an audience if you don't buy the product something bad could happen. Bandwagon -shows a variety of people with the product to make the advert more affective. Emotional appeal - portrays positive emotions e.g. warmth pride and gratitude. Testimonial - is normally use in vox pop adverts this is when random people give a brand credibility.