Emeli Sande-Heaven
Music video:10/15 marker *Camera *Editing and sound *Narrative *Representations *Themes, messages and values Camera : * Hand held- to show social realism *Sometimes out of focus *Repeated close ups of artist- Godwin theory *Low angle repeated master shot of Emeli Sande, with sky filling frame.-acts as a basis for everything else *Low angle of sky / shooting into light-power/dominant *lack of direct address (Sande) v breaking the 4th wall (other characters)-body language contrast with upbeat tune Editing *Thought beats *Cross cutting from social realist imagery to religious / transcendental imagery *Jumpy (but not jump cuts) from different people, locations, time periods and moods-post modern technique *Edited in synch with the beat, lyric *Lyric (downbeat) contrasts with rhythm / beat (upbeat) *Montage of different characters, locations and symbols of street life Narrative *Non linear with a sense of narrative disruption (Todorov) ...
Nice thoughtful analysis of the two adverts applying media language well, drawing on detailed examples and considering the role of ideologies. You could have also included a summary slide comparing the two. However this is good work. Well done! Vanessa
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