textual analysis : Old spices print advert ridicules other scent adverts by using intertextuality because they promise certain things for example you'll get the girl you want wearing this aftershave or present fake facts. The ridicule is presented in the quotation on the side of Isaiah Mustafa 'this fact has bot been fact checked' , it's a self referential post modern advert. Furthermore, old spice wants to connote the scent in the bottle is mind blowing so they present the Bahamas and show a volcano on top of Isaiah to show that it is mind blowing. To do this old spice makes the advert eye capturing , one by using a really good looking model and two buy creating the image of the Bahamas on Isaiah using vibrant colours that tye into the bottle colour scheme , red , white , blue and green. The advert it'self is ridiculous but that is what draws the audience in more. Barthes- In this advert we see a man that looks strong and seems very cheeky and masculine wh...
Postmodernism: what is postmodernism? Postmodernism allows for cognitive dissonance - the ability to hold two contradictory beliefs or understandings Postmodernism allows for playfulness, parody and self- referentialism Jean Baudrillard and postmodernism: 1. The image is the reflection of a basic reality 2. The image masks a basic reality 3. The image masks the absence of a basic reality (plays at being an appearance) 4. Image bears no relation to any reality, it is purely a simulation and becomes a hyperreality Modernism- Modernism was about faith and optimism : Faith in people Faith institutions - religion, the law, family Applying Baudrillard to stranger things: The reality = real life 80's The image masks a basic reality = stranger things places itself in the 80's , basing it's entire series on the 80's and recreating the 80's. 'different 80's universe'- uses a lot of intertuextaulity from 80's films, e.t....
Gender construction is the process of creating gender differences that exist in a society. Gender construction can be seen in the majority of advertisements that appear on tv and other devices. In advertisements men generally come across as empowered, and in control and women are portrayed in the complete opposite way e.g. helpless, vulnerable or weak. There needs to be a stop to these sorts of advertisements and there are groups who are trying to get ride of these gender stereotypes, for instance the UN. Words that can be associated with gender construction are; objectification and patriarchy. Objectification means when you treat someone as if they’re an object and in today’s society it happens to women a lot in and out of averts. Advert one : Hugo boss-Theo James In the Hugo boss advertisement, the first thing we see is a close up of a women’s hand on a black suit this is followed by a matched cut. The black suit creates mystery, darkness adventure; this create...
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