Honey's Media Blog

With reference to Emeli Sande’s “Heaven”, how realistic are the representations offered by the video? In your answer, you should consider the social and cultural context. Emeli Sande's music video "heaven" is quite realistic as it is based in Bethnal Green as its setting,in the video you can see people going about their day to day life which links to the representation of street life, gender, ethnicity and spirituality. To me Emeli's lyrics are about acceptance , hope and forgiveness which is heavily connoted in the music video and the images presented within it. Emeli's representation of of spirituality/religion is is very realistic , this is due to people genuinely relying on religion for guidance. As i mentioned before her lyrics convey hope,forgiveness and acceptance, religion can provide these things for many people.The mid shot of Emile and the clear blue sky connotes acceptance and to me represents a place like heaven,linking to the song title. it conno

context behind shelter 2010-government cut its funding for social housing at 60% affected a lot of people who depended on the funding because it made housing affordable csr- cameron's coalition government shelter focus on people who are at risk of getting kicked out of their houses and offer them advice and roots to take. ASA - regulates advertising framework  They have the power to “pull” any adverts that have been complained about by a member of the public or a company. They will investigate complaints and agree / disagree Advertisers have to adhere to ASA guidelin es question how is media language used in the shelter advert? refer to the social,political and cultural contexts in ur response. Shelter is a charity that supports people who are at risk of losing their home, it was established in 1966 and had helped many people to gain back their home. In 2010 the coalition government had reduced its social housing funding by 60%, leaving shelter greatly conce

Lucozade advert: Gareth Bale -real madrid  welsh  right wing- clean reputation   he's a representation of the brand well groomed  expensive acquisition for Real Madrid  midclose shot-portraying his facial expression/portrays his profession  'in a different league' - transfer from premier league to the la liga and also how lucozade is a superior energy drink (double meaning)] Theme:blue /yellow/white  close up of the lucozade bottle ethos adds credibility to his being clean and cut  Barthes: mythical masculinity  eg. strong athletic a leader  direct address   image composition address body language  In this print advert Lucozade uses footballer Gareth Bale  to represent the brand as a sports brand. Lucozade deliberately uses him because he has a clean cut reputation and is an expensive acquisition for Real Madrid.Fruther, Bale is a good role model due to his reputation and is popular in the footballing field which makes him the perfect front cov

Find evidence of representations of: *Class *Gender *Religion *Street life and urban culture *Ethnicity *The artist Use screenshots to illustrate. Use examples of camera, editing, mise en scene, sound, Task: Class -Heaven presents multiple classes and is not discriminatory, i think Heaven is portraying that everyone struggles and finds it hard to keep on the right path and maintain a 'clean heart'.Social circumstances can make people feel disheartened but that of god gives people hope, represented in religious imagery throughout the song. Further, images of children are portrayed througho ut and for most people their children mean the world to them are are their strength and beacon of hope. Gender-Again a number of genders are represented here in the song heaven , both men and women struggle. Religion-is portrayed quite a lot, eg mary , the cross , the clear blue sky is a representation of heaven and how it is not cloudy with no judgement. Religiou

Music video:10/15 marker   *Camera *Editing and sound *Narrative *Representations *Themes, messages and values Camera : * Hand held- to show social realism *Sometimes out of focus *Repeated close ups of artist- Godwin theory *Low angle repeated master shot of Emeli Sande, with sky filling frame.-acts as a basis for everything else *Low angle of sky / shooting into light-power/dominant *lack of direct address (Sande) v breaking the 4th wall (other characters)-body language contrast with upbeat tune Editing *Thought beats *Cross cutting from social realist imagery to religious / transcendental imagery *Jumpy (but not jump cuts) from different people, locations, time periods and moods-post modern technique *Edited in synch with the beat, lyric *Lyric (downbeat) contrasts with rhythm / beat (upbeat) *Montage of different characters, locations and symbols of street life Narrative *Non linear with a sense of narrative disruption (Todorov) thro