notes for advertising

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Notes - Advertsing and marketing


  • old spice aftershave:
  • Isaiah Mustafa
  • cheap
  • self referential post modern advert 
  • man used looks cheeky
  • morphing into the sand -representation of the bahamas 
  • intertextual -refers to other mens product 
  • 1940's-present
  • white and red branding
Barthes: denotation- physical form , what we see/ hear
connotation - meaning behind it,  relating to societies ideology/ cultural context
mythical masculinity 


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