Honey's Media Blog

Music video Form and Conventions: Types of music video: performance -lip sync, live performance , choreographed/freestyle dance, playing instrument  narrative -storyline/theme/motifs;linear/non-linear conceptual - abstract set of motifs that may have no obvious link to the lyric Things to analyse: Camera : angles, shot size, camera movement, framing Editing : cutting rate/ rhythm (to the rhythm / beat?), types of cut (matched, jump, cutaways), transitions, effects (including Special Effects SFX) Mise en scene : costume, makeup, props, location, lighting Lip sync and authorage /  star quality, which links to… Representation : of the star, sexuality, gender, ethnicity / culture, subculture and genre, personality, celebrity and consumerism Audience : and how the video “positions” them; the male gaze; voyeurism Postmodernism: By nature hard to define, but might include: A mix and match aesthetic, taking influences from a range of genres

the daily mail focuses on the monarchy, celebrities and politics  the guardian- politics, sport and health curated content - there is too much happening in the world that there is too much to keep up with. realistically we can only process a small amount, who decides what news is more important and valuable? supply- led content : 'gate keepers' give us the news they think is important, in news this would be journalists and editors demand-led content : no 'gatekeepers', we decide whats important. we follow the people are interesting to us and we ignore the rest. cognitive surplus: focuses on describing the free time that individuals have to engage in collaborative activities within new media.  Twitter- launched in 2006 , web 2.0 social media site with 300 million active users (15 million) twitter is microblogging tool. why journalists used social media: source of tips marketing and distribution platform vox pops social media can assist in the

Worksheet: Theory Role of Media Effect on Audience Example Effect Theory & Hypodermic Needle stories published in the  media  influence or amplify current trends. Borrowers or investors will read an article and be influenced to act quickly on the news. Moral Panic Theory Moral entrepreneurs, who dislike some particular behaviour such as drug takings, may use the media to put pressure on the authorities to do something.The media also help to make the problem bigger and blow it out of proportion. Cohen also observed that the media's definition of the situation are crucial in creating a moral panic, because in large-scale modern societies, most people have no direct experience of the events themselves and therefore have to rely on the media for information about them Cultivation Theory The Guardian-violent games and aggression -problems wit genre of games -had problems with defining between differen

Get Out:  Why is Get Out rated 15?

BBFC- regulates cinema and home video release, they are a self established regulatory body (1912) Look at films suitable for 15 and over: https://prezi.com/view/3m7eM69fIiXkdD3J6W5j/

who is Henry Jenkins? American media scholar  Provost Professor of Communication, Journalism, and Cinematic Arts media theorist-interested in media in the online world He views the Media, and Web 2.0 as empowering to the audience, breaking down traditional boundaries of class and status. The audience is interactive and powerful.  They can participate and create their own narratives, questioning messages and generating their own ideas. Web 2.0 - current state of online technology as it compares to the early days of the web. Web 2.0 is characterized by being interactive. Participatory culture refers more broadly to any kind of cultural production which starts at the grassroots level and which is open to broad participation. Fandom refers to the social structures and cultural practices created by the most passionately engaged consumers of mass media properties.(alternative social community.) Textual poachers - refers to television fans and participatory cultures.