Walt Disney

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The Walt Disney Company:


  • founded by walt and his brother in 1923
  • started making short animations -to be shown in cinemas
  • 1928 steamboat willie (mickey Mouse) first sound  synchronized streamed movie- shown at the beginning of disney movies as tribute. 
  • 1932-first colour film released "flowers & trees" 
  • 1937- snow white and the seven dwarfs (1st feature length animation), distributed by RKO- turning point in history
Snow White: 

  • Premiere December 1937
  • Released in 2 cinemas (New York and Miami) January 1938
  • General Release February 1938
  • Image result for snow whiteBox Office $7 million
  • Re-released: 1944, 1952, 1958, 1967, 1975, 1983, 1987 and 1993
  • Total Box Office: $180 million (about $1 Billion when adjusted for inflation)
  • first feature sound soundtrack
  • first to have merchandise
Disney Timeline:


  • 1950 - First ‘live action’ films start
  • 1950 - Starts working in TV
  • 1955 - Mickey Mouse Club on TV
  • 1955 - Disneyland opens
  • 1964 - Mary Poppins released (nominated for Oscars)
  • 1966 - Walt dies


Written work:
  • Production Companies-marvel studios &disney
  • Casting - Who? Why? How much?

Related image

  • Production budget - How much? What might it have been spent on?

  • Marketing Campaign - TV? - video clips and trailers e.g. youtube, bbc

  • Outdoor? -slogan 'long live the king' , 'hero.legend.king.','a king will rise.'-billboards


  • Licensed Products-tee's,bags,costumes,shoes,key rings, gloves,pencil cases & more.

  • Brand partnerships-lexus

  • Role of conglomerate in success (How Disney can use other assets to help)

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