Blockbuster
Meaning of a blockbuster movie?
- Blockbuster movie means a big/powerful movie that is financially successful on a big scale compared to other films, which can translate into bigger things. For example, merchandise, theme parks and soundtracks.
Brand partnerships are established to help promotion ,they are globally (simultaneously or near simultaneously) and will often gross more outside of the Us than they do within.
Saturation-to a very full extent, especially beyond the point regarded as necessary or desirable.
Task-
paid advertising:
- Blockbuster movie means a big/powerful movie that is financially successful on a big scale compared to other films, which can translate into bigger things. For example, merchandise, theme parks and soundtracks.
Brand partnerships are established to help promotion ,they are globally (simultaneously or near simultaneously) and will often gross more outside of the Us than they do within.
Saturation-to a very full extent, especially beyond the point regarded as necessary or desirable.
Task-
paid advertising:
- snapchat filters
- trailers
- wonder woman frozen yogurt (pinkberry)
- merchandise, e.g. makeup, t-shirts and gift sets
- focal feature of free comic book day
- bilboards
Promotion /Social:
- snapchat-multiple filters
- twitter-showing the making of costume parts... building up excitement
synergy- the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.(working together)
Licensed products-
these are revenue sharing partnerships with toy or clothing etc. manufacturer, splitting profits with the film distributor (or other owner rights).
The star wars films have grossed about $8 billion in total
X Men:
licensed products-
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