Black Panther

The film black panther premieres on the 12th of February and is realised on the 16th.

Produced by Marvel Studios and was distributed by Walt Disney studios, it is the 18th film in the MCU. The Walt Disney studios motion pictures distributed black panther to many different countries, including; Korea , Japan , Argentina , Hungary and many more countries. Black Panther is the first superhero movie to have an African-American protagonist, it is also the first marvel movie to have a majority black cast. The majority of the cast were black and this is due to Chadwick tackling the issue of Hollywood ignoring conventional wisdom , Black Panther is not the first big budget movie that has had the vast majority black. Chadwick, rebuts the fact that stereotypically in Hollywood to make a movie a blockbuster it has to have the majority of its cast white, as Black Panther grosses more and more money across countries, he’s proving his point and defying history, by creating such a brilliant film with a majority-minority cast. At the moment   Black Panther crosses $500 million worldwide, including well over $200m overseas. 

Black Panther’s production budget was 200 million USD. Primarily, this would have been spent on costumes, set, actors, hair /makeup, script printing, directors, cameras, lighting and staging, soundtracks and covering many more costs. Box office grossed $491.3 million, making a profit of $291.3 million so far.Chadwick Boseman was cast as T’challa/ Black Panther, and was cast in previous films, which had the Black Panther in them. It was reported that Chadwick Boseman had got paid $5 million for Black Panther, with his co-stars Michael B Jordan, Lupita Nyong, Martin Freeman and many more earn $1 million- $2.5 million.

In addition, not only is the budget used to pay the actors and set the settings and costumes but it is also used for advertisements and brand partnerships so that Disney and marvel can create and sell franchise before and after the movie shows. They sell products beforehand in order to build up excitement and to promote the movie thus leading us into how much they spent on campaign marketing and product production. For example, figurines, mugs, clothing, posters, costumes similar to the actors ‘and plushy dolls. These licensed products, grossed in a large amount of money for marvel and Disney studios, mainly because the products were aimed for young children which brings n a lot of money. In total marvel and WDS spent $150 USD on marketing, for instance, snapchat, Twitter hashtags, billboards and various other social media like YouTube .Marketing was spent on teaser posters and trailers, for example, the Black Panther movie was promoted by the teaser poster that was released during an NBA game in 2017.Furthermore, Twitter created a custom Emoji for the film, this emoji appeared every time a twitter user would writ ‘#BlackPanther’. Moreover, to further promote their movie, marvels studios partnered up with the car Lexus, which also featured in their movie multiple times, not only did Lexus promote them but marvel studios promoted Lexus’ new car model in their movie.