Minecraft homework

Task 2

 John Lewis -Man on the Moon advertisement:

• This advert opens up with a long shot of young girl to portray that she is  becoming restless as her older brother is ignoring her .Therefore she decides  to look through a telescope . As she looked through the telescope a close up shot was used to show an old man living on the moon , again a long shot is used but this time , the long shot is used to convey the old mans lonelyness as he stares out toward space .Further , the advertisement uses shot reverse shot to denotate a relationship between the old man and young girl , as the advert moves the girl is determined to show the old man he is not alone anymore as she sends him a Telescope afteramh failed attempts.Moreover, the advertisement uses pathos and emotional appeal to connect with the audience , this can be shown by a number of ways from the advert . For example, the music is melancholy and as we see the time pass and it becomes Christmas time it makes our hearts melt to think of someone being alone on Christmas so far away from the world. In addition , emotional appeal is used when the young girl sends the old man a present , emotional appeal uses positive emotions like ,warmth and pride . In this case the positive emotion warmth is used and this is conveyed but the old mans tear when looking through the telescope and when he starts to wave . In the advert we see a transition in the mans facial expression , they go from being stolen and we get the sense of isolation  then to being delighted that someone out there is thinking of him. To further pull on the audience heart strings and to convince us to buy from John Lewis they add the slogan 'show someone they're loved this Christmas ...continue the story' . John Lewis' advert really knows how to shape people's emotions especially when it comes around Christmas time .