Persuasive Techniques

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Persuasive Techniques

Ethos- convincing the audience the speaker is an expert .

Logos- logical , facts && figures.

Pathos-trying to connect with the audience on an emotional level .

Celebrity or expert- these  gives a brand credibility.

Music- can be catchy and  mesmerising .

 Repetition -is not the most subtle technique but effective .

Reward -can be physical or psychological.

Punishment -suggest to an audience if you don't buy the product something bad could happen.

Bandwagon -shows a variety of people with the product to make the advert more affective.

Emotional appeal - portrays positive emotions e.g. warmth pride and gratitude.

Testimonial - is normally use in vox pop adverts this is when random people give a brand credibility.

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