Honey's Media Blog

Lucozade advert: Gareth Bale -real madrid  welsh  right wing- clean reputation   he's a representation of the brand well groomed  expensive acquisition for Real Madrid  midclose shot-portraying his facial expression/portrays his profession  'in a different league' - transfer from premier league to the la liga and also how lucozade is a superior energy drink (double meaning)] Theme:blue /yellow/white  close up of the lucozade bottle ethos adds credibility to his being clean and cut  Barthes: mythical masculinity  eg. strong athletic a leader  direct address   image composition address body language  In this print advert Lucozade uses footballer Gareth Bale  to represent the brand as a sports brand. Lucozade deliberately uses him because he has a clean cut reputation and is an expensive acquisition for Real Madrid.Fruther, Bale is a good role model due to his reputation and is popular ...

Find evidence of representations of: *Class *Gender *Religion *Street life and urban culture *Ethnicity *The artist Use screenshots to illustrate. Use examples of camera, editing, mise en scene, sound, Task: Class -Heaven presents multiple classes and is not discriminatory, i think Heaven is portraying that everyone struggles and finds it hard to keep on the right path and maintain a 'clean heart'.Social circumstances can make people feel disheartened but that of god gives people hope, represented in religious imagery throughout the song. Further, images of children are portrayed througho ut and for most people their children mean the world to them are are their strength and beacon of hope. Gender-Again a number of genders are represented here in the song heaven , both men and women struggle. Religion-is portrayed quite a lot, eg mary , the cross , the clear blue sky is a representation of heaven and how it is not cloudy with no judgement. Religiou...

Music video:10/15 marker   *Camera *Editing and sound *Narrative *Representations *Themes, messages and values Camera : * Hand held- to show social realism *Sometimes out of focus *Repeated close ups of artist- Godwin theory *Low angle repeated master shot of Emeli Sande, with sky filling frame.-acts as a basis for everything else *Low angle of sky / shooting into light-power/dominant *lack of direct address (Sande) v breaking the 4th wall (other characters)-body language contrast with upbeat tune Editing *Thought beats *Cross cutting from social realist imagery to religious / transcendental imagery *Jumpy (but not jump cuts) from different people, locations, time periods and moods-post modern technique *Edited in synch with the beat, lyric *Lyric (downbeat) contrasts with rhythm / beat (upbeat) *Montage of different characters, locations and symbols of street life Narrative *Non linear with a sense of narrative disruption (Todorov) ...

Postmodernism: what is postmodernism? Postmodernism allows for cognitive dissonance - the ability to hold two contradictory beliefs or understandings Postmodernism allows for playfulness, parody and self- referentialism Jean Baudrillard and postmodernism: 1. The image is the reflection of a basic reality 2. The image masks a basic reality 3. The image masks the absence of a basic reality (plays at being an appearance) 4. Image bears no relation to any reality, it is purely a simulation and becomes a hyperreality Modernism-  Modernism was about faith and optimism : Faith in people Faith institutions - religion, the law, family Applying Baudrillard to stranger things: The reality = real life 80's The image masks a basic reality =  stranger things places itself in the 80's , basing it's entire series on the 80's and recreating the 80's. 'different 80's universe'- uses a lot of intertuextaulity from 80's films, e.t....

3 types of music video: Performance: Lip synch, live performance, choreographed / free style dance, playing instrument Narrative: storyline / theme/ motifs; linear / non-linear Conceptual: abstract set of motifs that may have no obvious link to the lyric There is frequently crossover between these, in particular performance and narrative things to analyse in music videos: Camera: angles, shot size, camera movement, framing Editing: cutting rate/ rhythm (to the rhythm / beat?), types of cut (matched, jump, cutaways), transitions, effects (including Special Effects SFX) Mise en scene: costume, make up, props, location, lighting Lip synch and authorage /  star quality, which links to… Representation: of the star, sexuality, gender, ethnicity / culture, subculture and genre, personality, celebrity and consumerism Audience: and how the video “positions” them; the male gaze; voyeurism Goodwin on music video: relationship between lyrics and v...

1.  Language Semiotics – Barthes Signification Sign (iconic, symbolic, indexical), denotation, connotation, myth, anchorage What are the key signifiers that create meaning in the episode? In the episode,  Barthes Semiotics theory  can be used to describe the way Lenora looks at the main protagonist, Martin and also the way Mrs Werner looks at Martin, which is similar to how his aunt looks at him. The male gaze from the two women could signify their attraction towards Martin. 2.  Narrative – Todorov Equilibrium Disruption Resolution Identify the elements of narrative in the episode? Historical, based on the Berlin wall that split East Germany and West Germany. 3.  Genre – Neale Spy espionage thriller genre – examples? What are the key generic elements of this drama? Locations, costume, props, camera, plot, sound, editing etc. Genre: Historical period tv show Locations: East Berlin and West Germany. Costumes: 1980s clothi...

Judith Butler : a feminist theorist who says gender is a social construct. we get our sense of masculinity and femininity from society. cultural conditioning /society performitivity-  Gender  often means adhering to  gender  normative behavior and roles. The performance of  gender  reinforces the essentialism of  gender  categories. ...  Gender performance consists of a stylized practice involving gestures, language, and speech and serves to form and build an identity.   Post-modernism : is a movement from the mid 20th century.  Baudrillard- postmodern society is organised around simulation -the play of images/signs style over content  you don't need to have a meaning for a media product to have value  simulacra- says simulation/version of reality which is replaced any 'pure' reality hyper-real- any boundary between the real and imaginary disappears  parody-remake for humour pastiche-imitation as...