lucozade advert

Lucozade advert:

• Gareth Bale -real madrid 
• welsh 
• right wing- clean reputation 
•  he's a representation of the brand well groomed 
• expensive acquisition for Real Madrid 
• midclose shot-portraying his facial expression/portrays his profession 
• 'in a different league' - transfer from premier league to the la liga and also how lucozade is a superior energy drink (double meaning)]
• Theme:blue /yellow/white 
• close up of the lucozade bottle
• ethos adds credibility to his being clean and cut 

Barthes: mythical masculinity 

eg. strong athletic a leader 

direct address 

 image composition address body language 

In this print advert Lucozade uses footballer Gareth Bale  to represent the brand as a sports brand. Lucozade deliberately uses him because he has a clean cut reputation and is an expensive acquisition for Real Madrid.Fruther, Bale is a good role model due to his reputation and is popular in the footballing field which makes him the perfect front cover canidate. Bale is captured in a mid close up shot in which he gives intense and direct body language portraying a very serious and masculine air about him. Bales close up conveys to the audience through his facial expression that he is strong and confident and can take on anything , i think lucozade does this in order to make the energy drink come across as giving you that feeling and the energy to accomplish anything.
The text 'in a different league' transfer to the premiere league to the la liga that gareth bale is taking place in. However, it has a double meaning, as well as the league difference, it is comparing lucozade to other energy/sport drinks. They do this because They want lucozade to look the best and be the best sport energy drink ,which is why Bale is used.Further , the colour scheme blue, yellow and white all link to electricity and electricity is a form of energy. From this the audience can take in that Lucozade can provide you with energy, the use of Bale  comes into play as footballers have amazing stamina.