Task 9- final statement of intent pdf

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Emeli Sande-Heaven

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Music video:10/15 marker   *Camera *Editing and sound *Narrative *Representations *Themes, messages and values Camera : * Hand held- to show social realism *Sometimes out of focus *Repeated close ups of artist- Godwin theory *Low angle repeated master shot of Emeli Sande, with sky filling frame.-acts as a basis for everything else *Low angle of sky / shooting into light-power/dominant *lack of direct address (Sande) v breaking the 4th wall (other characters)-body language contrast with upbeat tune Editing *Thought beats *Cross cutting from social realist imagery to religious / transcendental imagery *Jumpy (but not jump cuts) from different people, locations, time periods and moods-post modern technique *Edited in synch with the beat, lyric *Lyric (downbeat) contrasts with rhythm / beat (upbeat) *Montage of different characters, locations and symbols of street life Narrative *Non linear with a sense of narrative disruption (Todorov) ...
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old spice homework

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Image
textual analysis : Old spices print advert ridicules other scent adverts by using intertextuality because they promise certain things for example you'll get the girl you want wearing this aftershave or present fake facts. The ridicule is presented in the quotation on the side of Isaiah Mustafa 'this fact has bot been fact checked' , it's a self referential post modern advert. Furthermore, old spice wants to connote the scent in the bottle is mind blowing so they present the Bahamas and show a volcano on top of Isaiah to show that it is mind blowing. To do this old spice makes the advert eye capturing , one by using a really good looking model and  two buy creating the image of the Bahamas on Isaiah using vibrant colours that tye into the bottle colour scheme , red , white , blue and green. The advert it'self is ridiculous but that is what draws the audience in  more. Barthes- In this advert we see a man that  looks strong and seems very cheeky and masculine wh...
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film

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4 stages of production: production -making the product distribution - making the product available marketing -1967 can only watch in cinema or a few years after on special occasion ,tv consumption was huge shared cultural experiences(promoting the product) today-dvd, cinema, downloaded legally/illegal,bluray -far more ways of consuming movies, disney still holds onto its films a while after cinemas to maintain scarcity exhibition - synergy - vertical integration -synergy through two or more stages of production horizontal integration - convergence - cross-media convergence - cultural industries follow the normal capitalist pattern of increasing concentration and integration cultural production is owned and controlled by conglomerates   who vertically integrate across a range of media  1967-Jungle Book u Production-define production (making the product),using zeography distribution- (making the product available) marketing-1967 can only watch in cinema ...
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