Honey's Media Blog

Postmodernism: what is postmodernism? Postmodernism allows for cognitive dissonance - the ability to hold two contradictory beliefs or understandings Postmodernism allows for playfulness, parody and self- referentialism Jean Baudrillard and postmodernism: 1. The image is the reflection of a basic reality 2. The image masks a basic reality 3. The image masks the absence of a basic reality (plays at being an appearance) 4. Image bears no relation to any reality, it is purely a simulation and becomes a hyperreality Modernism-  Modernism was about faith and optimism : Faith in people Faith institutions - religion, the law, family Applying Baudrillard to stranger things: The reality = real life 80's The image masks a basic reality =  stranger things places itself in the 80's , basing it's entire series on the 80's and recreating the 80's. 'different 80's universe'- uses a lot of intertuextaulity from 80's films, e.t.

3 types of music video: Performance: Lip synch, live performance, choreographed / free style dance, playing instrument Narrative: storyline / theme/ motifs; linear / non-linear Conceptual: abstract set of motifs that may have no obvious link to the lyric There is frequently crossover between these, in particular performance and narrative things to analyse in music videos: Camera: angles, shot size, camera movement, framing Editing: cutting rate/ rhythm (to the rhythm / beat?), types of cut (matched, jump, cutaways), transitions, effects (including Special Effects SFX) Mise en scene: costume, make up, props, location, lighting Lip synch and authorage /  star quality, which links to… Representation: of the star, sexuality, gender, ethnicity / culture, subculture and genre, personality, celebrity and consumerism Audience: and how the video “positions” them; the male gaze; voyeurism Goodwin on music video: relationship between lyrics and video

1.  Language Semiotics – Barthes Signification Sign (iconic, symbolic, indexical), denotation, connotation, myth, anchorage What are the key signifiers that create meaning in the episode? In the episode,  Barthes Semiotics theory  can be used to describe the way Lenora looks at the main protagonist, Martin and also the way Mrs Werner looks at Martin, which is similar to how his aunt looks at him. The male gaze from the two women could signify their attraction towards Martin. 2.  Narrative – Todorov Equilibrium Disruption Resolution Identify the elements of narrative in the episode? Historical, based on the Berlin wall that split East Germany and West Germany. 3.  Genre – Neale Spy espionage thriller genre – examples? What are the key generic elements of this drama? Locations, costume, props, camera, plot, sound, editing etc. Genre: Historical period tv show Locations: East Berlin and West Germany. Costumes: 1980s clothing Props: Weapons, C

Judith Butler : a feminist theorist who says gender is a social construct. we get our sense of masculinity and femininity from society. cultural conditioning /society performitivity-  Gender  often means adhering to  gender  normative behavior and roles. The performance of  gender  reinforces the essentialism of  gender  categories. ...  Gender performance consists of a stylized practice involving gestures, language, and speech and serves to form and build an identity.   Post-modernism : is a movement from the mid 20th century.  Baudrillard- postmodern society is organised around simulation -the play of images/signs style over content  you don't need to have a meaning for a media product to have value  simulacra- says simulation/version of reality which is replaced any 'pure' reality hyper-real- any boundary between the real and imaginary disappears  parody-remake for humour pastiche-imitation as tribute

textual analysis : Old spices print advert ridicules other scent adverts by using intertextuality because they promise certain things for example you'll get the girl you want wearing this aftershave or present fake facts. The ridicule is presented in the quotation on the side of Isaiah Mustafa 'this fact has bot been fact checked' , it's a self referential post modern advert. Furthermore, old spice wants to connote the scent in the bottle is mind blowing so they present the Bahamas and show a volcano on top of Isaiah to show that it is mind blowing. To do this old spice makes the advert eye capturing , one by using a really good looking model and  two buy creating the image of the Bahamas on Isaiah using vibrant colours that tye into the bottle colour scheme , red , white , blue and green. The advert it'self is ridiculous but that is what draws the audience in  more. Barthes- In this advert we see a man that  looks strong and seems very cheeky and masculine wh