The Big Issue -magazine

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barthges and semiotics:
dentotation
connotation
anchorage

stuar6t hall and ideaology:
the media reflects the dominant ideology
the majority of mass media artefacts reinforce-gender, culture, ethnicty, consumerism +social class

e.g
Dominant- brilliant that monarchy cares about homelessness
Oppositional- he has n idea what it is like to struggle, what does he know?
Negotiated- it's good that he's trying to help- but its not really affected because he hasn't struggled .


Dominant- nationalism, homey community, mythical
Oppositional-people of different ethnic background missing
Negotiated- seen the show knows isn't racist
play on words (making america great again)


intertextuality ,mise en scene,colour of 24
dominant-
opp-
neg-

Gauntlett:

  • identity is complicated
  • no fixed identity 
vanzoonen:

  • Gender performativity: what we do rather than what we are
  • Gender is contextual

  • diaspora- dispersion of jews from their homeland- this extents to peole moving from their homelands

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