Early magazines : appearance in uk = 1700's The gentleman's magazine-1775 vanity fair - still existing today The rise of mass media: the mass media started to take off in the 19th/20th century due to accessible and affordable magazines Vanity Fair 1896-2017, Similarities and differences: similarities: font of headline text above the headline aimed at women similar layout differences: ethnicity portrayed actual model used , whereas before it ws drawings the machinerary used Independent research: IPC : consumer magazine and publisher tv times nme horse and hound , style at home taken over by ti (times inc) Bauer - Bauer Media UK is an entertainment network of iconic, multi-platform brands it is a conglomerate publishes mags womens weekly, take a break, tv choice and modern gardens german company conglomerate Dennis: is a independent publishing mags - minecraft, Advertsing: Without advertising, no m