task 1b:Initial ideas

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My initial ideas: 

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old spice homework

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Gender construction  is the process of creating  gender differences that exist in a society. Gender construction can be seen in the majority of advertisements that appear on tv and other devices. In advertisements men generally come across as empowered, and in control and women are portrayed in the complete opposite way e.g. helpless, vulnerable or weak. There needs to be a stop to these sorts of advertisements and there are groups who are trying to get ride of these gender stereotypes, for instance the UN. Words that can be associated with gender construction are; objectification and patriarchy. Objectification means when you treat someone as if they’re an object and in today’s society it happens to women a lot in and out of averts. Advert one : Hugo boss-Theo James In the Hugo boss advertisement, the first thing we see is a close up of a women’s hand on a black suit this is followed by a matched cut. The black suit creates mystery, darkness adventure; this create...
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