The film Industry

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Film Industry:

Top three film industries-
  • Bollywood
  • Nollywood
  • Hollywood
  • The word hollywood is a metonym 
  • metonym- a word ,name or expression uses  substitute for something else with which is closely associated. 
words that Hollywood is associated with:
  • glamour
  • show business
  • movies
  • premires
  • red carpet 
  • theatre
  • walk of fame
  • stars 
  • big budgets
  • dressing rooms
  • flashing lights
Image result for henry ford      Film was invented in france, but the hollywood studios started to become powerful by the 1920's. the studios built up their power by following what is called a 'fordist' economic model and establishing a system of vertical integration. 


Vertical integration-the combination in one firm of two or more stages of production normally operated by separate firms.
Fordist-is a term widely used to describe (1) the system of mass production that was pioneered in the early 20th century by the Ford Motor Company or (2) the typical postwar mode of economic growth and its associated political and social order in advanced capitalism.

vertical integration=
  • Production+Distribution+Consumption 
"20th century fox -
studio heads pre 1950:

William fox-lost control of company 
Joseph M. Schneck -chairman and chief exec
Darryl Zanuck- vice president

Antitrust laws- in the late 1940's the us government brought an end to the vertical integration system and forced the studios to sell off their cinemas. 


Hollywood Now: The Big 6

  • Disney
  • Universal
  • Warner brothers
  • Fox
  • Sony
  • Paramount
Media Plurality-ensuring there are different viewpoints consumed across and within the media & to prevent one big media company influencing  over public opinion 


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