Film Distributors

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What film distributors spend their advertising money on: 



Tv Spending:
The biggest cost in distributing a film, but thought to be the most effective.A 30 second commercial on a big TV show like The Walking Dead can cost $300,000 or more. For a big sports game it can be double that.In the UK a 30 second commercial at peak time can be between £10,000 - £30,000
Task:research Marketing campaign techniques for wonder woman:

  • The Drum noted that Warner Bros. was one of the first studios to buy Facebook's augmented reality (AR) camera masks with a "Wonder Woman" tiara filter, which star Gal Gadot shared on a post that received 8.5 million likes. 
  • There were five branded Snapchat filters in the lead-up to release, along with a 16-bit in-app game. 
  • Gadot also leveraged Twitter to provide fans behind-the-scenes looks at the film's production, including how her costume was made.  
  • Merchandising around the film featured standard superhero toys,
  • Cosmetic/jewelry and purses production in worldwide stores. 

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