Honey's Media Blog

The Guardian Article: Sentence summary-The Guardian is claiming that TV commercials were once important but no t now. This is due to social media having an influence on people and what they do in their spare time, moreover people genuinely find adverts annoying because they want to relax. Definitions: Native ads- when the advert is meant to look like the content. Branded content-when the content is within the brand. Product placement- when films/music videos use products brand with its content. The native averts we watched were not effective because they  had obvious product placement.For example Avril Lavignes music video started off with her saying 'oh my new Sony phone is ringing' and then she placed it in water. After that the phone was never seen in her music video again , thus showing it was just a quick advert for the new Sony phone. There was no easing the product into the music video which would have looked more natural and would have been more effective. 

Task 2  John Lewis -Man on the Moon advertisement: This advert opens up with a long shot of young girl to portray that she is  becoming restless as her older brother is ignoring her .Therefore she decides  to look through a telescope . As she looked through the telescope a close up shot was used to show an old man living on the moon , again a long shot is used but this time , the long shot is used to convey the old mans lonelyness as he stares out toward space .Further , the advertisement uses shot reverse shot to denotate a relationship between the old man and young girl , as the advert moves the girl is determined to show the old man he is not alone anymore as she sends him a Telescope afteramh failed attempts.Moreover, the advertisement uses pathos and emotional appeal to connect with the audience , this can be shown by a number of ways from the advert . For example, the music is melancholy and as we see the time pass and it becomes Christmas time it makes our hearts melt t

At the start of the advert it opens with a mise en scene, this is important because it shows of the scene and hints at what the advert is about.Moreover, a long shot is used to emphasize the background and the state of the bathroom in order to make our product 'magic-broom' more effective.further, the technique zoom was used to show the rubbish on the floor and convey how dirty it was. The reason the broom is called magic broom is because we believed it was catchy and portrayed the message we wanted , which was this broom is the best broom above all brooms. In addition, we wanted to create a natural advert so we used the angle of eye level and a mixture mid shots and long shots to make the natural look effective.

Persuasive Techniques Ethos- convincing the audience the speaker is an expert . Logos- logical , facts && figures. Pathos-trying to connect with the audience on an emotional level . Celebrity or expert- these  gives a brand credibility. Music- can be catchy and  mesmerising .  Repetition -is not the most subtle technique but effective . Reward -can be physical or psychological. Punishment -suggest to an audience if you don't buy the product something bad could happen. Bandwagon -shows a variety of people with the product to make the advert more affective. Emotional appeal - portrays positive emotions e.g. warmth pride and gratitude. Testimonial - is normally use in vox pop adverts this is when random people give a brand credibility.