notes for advertising
Notes - Advertsing and marketing old spice aftershave: Isaiah Mustafa cheap self referential post modern advert man used looks cheeky morphing into the sand -representation of the bahamas intertextual -refers to other mens product 1940's-present white and red branding Barthes: denotation- physical form , what we see/ hear connotation - meaning behind it, relating to societies ideology/ cultural context mythical masculinity