Honey's Media Blog

Jungle book: new vs old keywords- blockbuster- fil made to make loads of money and have loads  of views brand partnerships- licensed products- revenue sharing partnerships eg toys /clothing merch synergy- product placement- brandstretch- a new product relating but is completely different e.g007 perfume vertical and horizontal iconography-the use of of symbols and images to convey a subject,signifiers structure- theme-gives trope- word or expression used in a figurative sense, like a theme. todorov equilibrium -peace ,alls well disruption-something disturbs the peace resolution -the disruption is resolved how did hollywood become powerful? film was invented in france , it started to be powerful in the 1920's by following a fordist economic model and vertical integration. Fordism: A very efficient way of producing goods (like cars) based on: 1. Standardising the product 2. Assembly line production how does it apply to film? vertical integration: Th

Guardian: is left wing organised by a trust (the Scott Trust) support people without a voice Dail mail: right wing run by lord rothermere (dmg leader) oligopoly traditional  newspapers and ideologies: left/right wing, world view,popular/quality The Times-right wing-conservative,tabloid The Sun- right wing,popular,news corp The Daily Mirror-left wing,labour The Daily Express-right wing i-centre The Star-centre The Daily Telegraph-right win theories: Hall - representations are constructed and contested. They are not fixed. This might particularly apply to representations which go against dominant ideologies Gilroy - looks at the creation of a transatlantic Black identity. Also focuses on the way the media “others” non-white representations. Van Zoonen - gender is contextual and performative (in this sense she agrees with Butler). Women are objects and men are spectacle. Butler - gender is not natural, it is culturally determined and performativ

News  broadsheet-quality, eg the times, telegraph,guardian tabloid-popular-sun ,daily mail, mirror,the star, the express skyline-ontop of masthead byline- whos the journalist standfirst-the first lines in bold in a text. sidebar-info on the side denotation-what it is analysis of daily mail Layout conventions (print / online) Online functionality Language Typography Colour House Style Theories: Barthes, Todorov, Levi-Strauss, Baudrillard, Neale print analysis theories: baudrillard- fake news can be applied to this print as you can not tell if Kyle Davis is smirking about being let off going to jail. You can not tell that he has just been let out of court and been let off, he could've been on a lunch break and we can not see the surroundings .Furthermore, by putting jodie chesney on the print to its as if kyle davies is being perpetrated for the murder of her which is fake news. typography- 'dodging prison for SECOND knife offence'-